Marco's Pizza® Tests Automated Voice-to-Text Ordering Using Conversational AI
Marco's Pizza, one of the nation's fastest-growing pizza brands, announced a 50-store pilot of its proprietary voice-to-text ordering system with the goal of a systemwide rollout by the end of 2022. The speech-enabled application uses conversational artificial intelligence (AI) which yielded 100% order accuracy in initial beta testing as well as increased employee and customer satisfaction.
The initial voice-to-order beta test started in Summer 2021 before moving into the pilot. Designed to provide a seamless interaction with customers, the system...
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