NRF Welcomes EU-U.S. Agreement on Transatlantic Data Flows
The National Retail Federation welcomed the announcement today that a long-sought agreement in principle on transatlantic data flows has been reached between the United States and the European Union.
“Transatlantic data flows are vitally important to global retailers that operate establishments in Europe or sell goods online or by mobile apps to European consumers,” NRF Senior Vice President for Government Relations David French said. “NRF and our members have long supported a coherent regulatory system for EU-to-U.S. data transfers that works for both consumers and businesses and provides..."
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