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In-store Retail Sales Rise to Pre-pandemic Levels, as E-Commerce Growth Slows, Reports NPD

The steady, gradual growth of e-commerce dramatically accelerated during the pandemic, elevating the amount consumers spent shopping online to almost equal the amount consumers spent in stores. Now, with brick-and-mortar stores open across the U.S., online revenue growth is slowing down. At the same time, physical store sales have increased, rising to 64% of all retail sales in September 2021, according to The NPD Group.

“Physical stores are more relevant today than they were before the pandemic,” said Marshal Cohen... 

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