Gen Zs and Millennials Will Drive Growth of Plant-based Foods in the U.S. Over Next Few Years
The consumer demand for plant-based beverages and foods for in-home meal prep has continued throughout the pandemic. Both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zs, who choose these products for better health and because of their interest in sustainability, reports The NPD Group.
The deep-rooted values of Gen Zs and Millennials behind their choice of plant-based foods enabled the category to continue...
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