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PLANT PROTEIN: Get to Know Players in the Plant Protein Market: Barvecue 

‘Plant-based’ and ‘barbecue’ may not go hand in hand yet, but a bold and tight-knit team of innovators are making changes in the barbecue belt. "In September, we will open the world's largest plant-based smokehouse, Barvecue's Carolina Smokehouse," says Lee Cooper, founder, and CEO of Barvecue. Since its inception in 2017, Barvecue has been a family affair, nestled in the lush greenery of North Carolina developing plant-based barbeque meats. The mission? “To create the best tasting plant-based barbecue on the market while building a company that cares about people, animals, and the planet," says Cooper.

Barvecue offers chopped and pulled plant-based barbecue meat, lovingly smoked using a fragrant blend of local woods. The chopped Barvecue variety is gluten free while the pulled is not, and both varieties are...

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