Chicken Marketers Urged to Meet Needs Emerging from the Pandemic
With an estimated 20% of the workforce working at home beyond 2021, there will be 30 million meal occasions daily that used to be lunches consumed away from home. According to research presented today at the 2021 Chicken Marketing Summit, this presents an unprecedented opportunity for innovation for the poultry industry.
The National Chicken Council (NCC) and WATT Global Media presented the results of a study that focused on anticipated US consumer behavior post-pandemic to identify opportunities for chicken to gain market share in home food preparation and the upcoming...
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