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U.S. Restaurant Industry Recovery Will Depend on Strength of Key Dayparts

The U.S. restaurant industry has shown remarkable resiliency, having lost as much as 35% of visits at the beginning of the pandemic, but still has a ways to go to get back to pre-pandemic levels, reports The NPD Group. Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23% from a year ago, recovering from a -23% decline in May 2020. The key to the industry’s recovery will be the strength of each daypart. Each daypart — morning meal, lunch, dinner, and P.M. Snack — will recover differently depending on the new rhythms of home, school, and work-life, according to NPD’s continual tracking of the U.S. foodservice industry.

Visits, online or physical, at morning meal, which includes the breakfast and A.M. Snack periods, were down -5% in May 2021 compared to May 2020, and for a pre-pandemic view, down...

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