Awareness and Retention Rate for Plant-Based Protein on the Rise in China
According to China Plant-based Protein Topical Report from The NPD Group, plant-based proteins are gaining acceptance in China as Chinese consumers seek more protein in their diets, and plant-based foods become more available and appealing. Although plant-based protein currently has a small serving share compared to meat proteins in China, awareness has reached 90%; and the retention rate for plant-based proteins is on the rise, increasing from 53% in October 2020, to 68% in January 2021.
“There is no doubt that consumers in China view plant-based proteins as healthier alternatives to traditional meat protein,” said Gimantha Jayasinghe, Senior Vice President of APAC Foodservice at The NPD Group. “Though these products have a long way to go in terms of...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.