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Instacart Releases Plant Power Trends Report Examining the Consumer Migration to Plant-Based Items

Instacart released its "Plant Power" report, a new data-driven examination of the mainstream consumer migration to plant-based alternatives. According to Instacart sales data, one in three Instacart customers has purchased a plant-based meat or milk product. Further, according to a recent Instacart survey conducted by The Harris Poll, when asked about the grocery and food habits adopted during the COVID-19 pandemic that they'll keep for the long term, 30% of survey respondents said they plan to continue eating healthier by preparing lighter, plant-based meals.

"Plant-based food has grown from a niche category into a grocery staple over the past two years," cites Laurentia Romaniuk, Instacart's Trends Expert and Senior Product Manager. "Searches for terms like...

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