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UNFI Launches Innovative E-commerce Solution to Expand Distribution Options for Emerging Suppliers

United Natural Foods announced the launch of Community Marketplace by UNFI, a business-to-business digital e-commerce solution for emerging brands looking to expand distribution with UNFI customers. Community Marketplace modernizes the way brands interact with grocery wholesalers by allowing thousands of emerging products not currently available at UNFI distribution centers to be ordered on UNFI’s Easy Options website and shipped directly to retail customers across the United States.

Through this virtual marketplace, suppliers gain immediate access to UNFI’s digital infrastructure to promote and sell their products to UNFI’s broad customer base. Approved suppliers keep complete control of their inventory, order management, pricing, and shipping charges while attaining trial for...

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