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REPORTER: St. Patrick's Day, The Irish Way

This article was originally featured in the Spring 2021 Edition of Urner Barry's Reporter magazine.

It’s no surprise that St. Patrick’s Day piques consumer interest around the world. St. Patrick’s Day celebrations date as far back as the late 1700’s. However, instead of being the social holiday it’s now known as, up until the late 1900’s St. Patrick’s Day was a religious holiday to commemorate the life of Saint Patrick, the Patron Saint of Ireland. Before the 1990’s most of the country of Ireland was closed to celebrate the holiday. But due to tourism in the country there was a shift and guidelines began to change. This is when most of the festivities became focused on food and celebrations. The country of Ireland knew they had a lot to offer and show off surrounding the holiday and instead of closing down, they used the day to showcase and share the Irish culture...

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