American Food and Grocery Shopping Patterns have Changed One Year Into the Covid Pandemic
Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it. These new or increased consumer behaviors have contributed to a 14% increase in American household grocery spending, according to NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
Marking the one-year anniversary of the COVID-19 pandemic, NCSolutions conducted an analysis of 12 months of its consumer purchase data as well as findings from a newly fielded...
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