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U.S. Restaurant Customer Transaction Declines Steepen in February

Severe weather in many parts of the country in February hampered the softening of customer transaction declines at major U.S. restaurant chains reported in the last few months of 2020 and this January, finds The NPD Group. Major restaurant chain customer transactions declined by -13% versus year ago, compared to a -9% decline in January, according to NPD’s CREST® Performance Alerts which provides a rapid weekly view of chain-specific transactions and share trends for 75 quick service, fast casual, midscale, and casual dining chains representing 53% of the commercial restaurant traffic in U.S.

Record-shattering cold, snow, and rain affected a large swath of the U.S. in February. Texas, the second most populated state after California, was hit with a winter storm in mid-February that dropped significant amounts of...

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