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Identity of Primary Plant-Based Food Consumers May Surprise, Reports Packaged Facts

Despite use of plant-based meat or dairy products being highest among those following vegan, vegetarian, or pescatarian diets, it's omnivores and flexitarians who make up the lion's share of consumers who eat these products due to their sheer numbers, reports market research firm Packaged Facts in the report Vegan, Vegetarian, and Flexitarian Consumers. This reveals that both the current and addressable market for plant-based products depends on omnivores and flexitarians using more of these products, especially beyond this month's Veganuary campaign encouraging people to try a plant-based diet.

"Although plant-based meat and dairy alternatives do appeal to some vegans and vegetarians, they are more targeted toward the preferences of omnivores and...

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