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Over the Past Five Years, U.S. Consumers Added 25 Between-Meal Snacking Occasions Per Capita

Whether it’s for a nutritious treat, comfort from stress, or a quick meal, U.S. consumers increasingly turn to fruits, nuts, and ready-to-eat snack foods throughout the day, reports The NPD Group. Over the past five years, Americans added 25 between-meal snacking occasions per capita, from 505 between-meal snacking occasions per capita in 2015 to 530 in 2020, and consumption of snack foods at meals increased from 21% of eatings in 2010 to 26% in 2020, according to NPD’s Eating Patterns in America, an annual compilation of the company’s daily tracking of the who, what, when, where, why, and how of U.S. consumers’ eating behaviors.

Snacking and snack food consumption follow a daily rhythm in most U.S. households with better-for-you snack foods, like fruit or yogurt, being eaten in the morning; more savory snacks, like...

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