Burger King is Launching a Dollar Menu, Reviving the Fast-Food Value Classic
Burger King is launching a dollar menu as many Americans struggle financially during the pandemic-induced recession.
On Monday, Burger King announced it would debut a $1 Your Way menu on December 28. The menu will consist of four items priced at $1: a bacon cheeseburger, a Chicken Jr. sandwich, fries, and a soft drink.
"The dollar menu is back," Ellie Doty, Burger King North America's chief marketing officer, told Business Insider, adding that a lot of customers...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.