Packaged Facts: Plant-Based Prepared Meals are Ripe with Opportunity
According to Packaged Facts, marketers of plant-based meat products should focus on convenience when marketing to consumers, as regular consumers of plant-based meat and people who have not really eaten these products are more likely to look for prepared meal options when strapped for time.
"A top reason that consumers cite for buying any type of prepared meals is time savings. Incorporating plant-based meat into prepared foods is the ultimate convenience since consumers can have a complete meal at home or at a workplace with little effort," says Jennifer Mapes-Christ, Packaged Facts' food and beverage publisher.
Some small companies that make plant-based meat are focusing on prepared meals in addition to plant-based meat analogues that have to be cooked by the end user and added to...
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