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While COVID-19 Remains a Focus, Consumers’ Interests have Started to Shift Beyond the Pandemic

Since the beginning of the pandemic, the world has been focused on coronavirus. With the virus impacting just about every aspect of consumers’ lives, stepping away from the news is not always enough to escape the fatigue.

For the first time in three months, the virus is no longer front and center amid recent events surrounding protests. In some ways, Datassential found that this has caused some households of younger generations to relax COVID-19 precautions and take on more risk to get out and reclaim their lives.

More than others, younger generations and households with children are partaking in socializing in larger groups and heading back to dining rooms. While Americans are not ready to completely turn off virus-related news, they are ready to...

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