Rabobank: Coronavirus' Impact on the U.S. Beverage Landscape by Channel
Rabobank breaks down how coronavirus so far has impacted the US beverage landscape by channel: off-premise and on-premise.
Off-Premise: The Storm Before the Quiet?
The most up-to-date IRI data (through March 8) shows that consumers started to boost food and beverage spending as early as mid-February. Rabobank's sources, however, indicate that there was a drastic shift in consumer behavior starting on March 11 and March 12, at which time consumers really started stocking up on essentials (in fact, the CDC recommends having at least a two-week supply of “essentials”). Reportedly, one major supermarket chain saw record, single-day sales on...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.