Taco Bell Unveils Plans For New, More Experiential Cantina Restaurant Concepts
After redefining the quick service restaurant (QSR) experience in 2015 with its urban Cantina concept, Taco Bell today announced plans to test new “fast social” restaurants that will once again push the boundaries of both the industry and the guest experience. The development plans—including new Cantinas and conversions of traditional Taco Bell restaurants—are one of the brand’s key growth strategies to becoming a $20 billion brand with 10,000 restaurants globally in this decade.
Initially known for being a staple in suburban communities, Taco Bell successfully made its way into metropolitan cities with the introduction of its urban-inline restaurants. With this new wave of growth came a more simplified and modern restaurant experience, bringing forward an atmosphere as unique as...
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