NCBA Releases Consumer Research Showing Widespread Confusion About Contents of Plant-Based Fake Meat
The National Cattlemen’s Beef Association (NCBA) today released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products.
In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. One major source of confusion uncovered by NCBA’s research is that approximately one third of surveyed consumers believed that plant-based fake meat products contained at least some real beef in them. When asked to evaluate specific product labels and marketing materials from some of the leading plant-based fake beef products currently on the market, the results were astonishing...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.