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Packaged Facts: Affluent Consumers Favor Fresh, Local, and Simple Food Brands

The 42 million affluent food shoppers with household incomes of $150,000 or more exercise an outsize influence on the U.S. food industry, reports Affluent Food Shoppers, a market research report by Packaged Facts. Where affluent consumers grocery shop, how they grocery shop, and which food and beverage products and brands they purchase cause them to have a disproportionate impact on the bottom line of brick-and-mortar supermarkets and grocery stores.

When it comes to brand preference, many brands that are popular among affluent food shoppers share certain specific characteristics. Natural and organic brands garner much of the attention, but...

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