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Nielsen: Bridging the Gap to Better Eating in America 

Americans want to eat healthfully. And it’s this intention to eat better that should serve as a guide for food and beverage companies into 2020 and beyond.

We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real. And the smartest companies are dialed into the nature of human behavior. They’re evolving and maneuvering to bridge the gap between what people want and what stands in the way of following through on those wants. If consumers have an intent to change, even at a subconscious or subliminal level, marketers need to do everything they can to...

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