Survey Finds that Dining Experience Beats Convenience when U.S. Consumers Make Restaurant Choices
While Americans are addicted to the convenience that mobile devices offer, new research suggests that more consumers prefer to slow down and enjoy the in-restaurant dining experience over online ordering and delivery services. The research also found that food quality and consistency are what sway consumers' choices the most, when selecting a restaurant for either dining in or takeout.
A nationwide survey of more than 1,000 U.S. consumers by facilities management leader Vixxo found that two in three Americans still prefer dining in restaurants (62%) over takeout or delivery (34%). The findings – which were surprisingly consistent across all demographic groups – suggest that people prefer their meals to be...
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