NPD Group: Thanksgiving Week is Synonymous with Food but Not with Restaurant Transactions
Restaurant transactions for Thanksgiving week, the week ending December 1, were down 7% compared to same week last year (Thanksgiving was a week earlier in 2018), reports The NPD Group. Restaurant transactions declined by 8% for both the casual dining and quick service restaurant segments during Thanksgiving week, according to CREST Performance Alerts, which provides a rapid weekly view of chain-specific transactions and share trends for 73 quick service, fast casual, midscale, and casual dining chains.
Midscale/family dining restaurants, which offer sit down breakfasts, pies, and other desserts, realized an 18% increase in transactions during Thanksgiving week compared to same period year ago. Restaurant transactions for...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.