Nielsen Releases Report on American Consumers' Eating Habits
There’s room to grow for companies trying to win with healthy foods in America. The billions in sales growth from fresh foods (+$4.6 billion), organics (+$925 million) and foods that support plant-based diets (+982 million) can often be mistaken as signs of health-food saturation. But the reality is, consumers aren’t eating as well as they’d like to. And that’s an opportunity for growth in consumer packaged goods (CPG).
The gap between intention to eat better and action isn’t from lack of trying. Nearly all (99% of) Americans have purchased a low-fat food or beverage item this year, but households only do so about twice a month. Similarly, U.S. homes are only buying...
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