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NCBA Seeks Clarity and Consistency in Beef Origin Labeling Practices

The National Cattlemen’s Beef Association (NCBA), the nation's oldest and largest national organization representing American cattle producers, today reaffirmed its policy supporting voluntary country-of-origin labeling (COOL). Because the association takes the concerns of its members and stakeholders seriously, its Executive Committee has unanimously approved efforts to work with the U.S. Department of Agriculture’s Food Safety Inspection Service (USDA FSIS) to address the Agency’s longstanding policy on geographic origin statements.

Specifically, NCBA is seeking solutions to the labeling requirements and verification procedures in place for beef products labeled as “Product of the U.S.A,” “Made in the U.S.A.,” or similar origin claims, which will resolve the concerns of beef producers, work at the speed of commerce, meet America's trade obligations and...

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