Nielsen Identifies Unique Sustainability Opportunities to Foster Trust with Consumers
More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact. This increasingly vocal majority could translate to big opportunities for brands that manage to effectively communicate the sustainability of their products.
In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers’ attitudes toward a cohort of sustainable attributes across 13 product categories. We found that across the consumer packaged goods (CPG) industry, consumers prioritize “environmentally friendly” and “recycled packaging” as...
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