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NPD Group: Growth in Mobile Holiday Shopping Benefits Stores

Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group. Smaller mobile screens have been taking on more of the shopping workload in recent years, growing from just 19% two years ago, and this can be a positive thing for physical retail doors.

“The consumer’s adoption of mobile shopping can lead them to the store, where most impulse spending takes place,” said Marshal Cohen, chief industry advisor, The NPD Group. “This further demonstrates the importance of a seamless retail approach in keeping up with...

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