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Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar

Despite the explosion in online shopping in the U.S., physical stores haven’t gone by the wayside. Why? In a word: fresh.

Although e-commerce represents just 4% of grocery sales today, it accounts for nearly one-third of total growth. And Americans are increasingly heading online to shop for nonperishables, household items and pet products, making the concept of stock up grocery trips a thing of the past for many shoppers.

Yet the fresh departments (bakery, deli, meat, produce and seafood) still lure people into physical stores; in fact, online grocery shoppers spend 1.5% more in-store on fresh food than the average consumer does. As more category sales continue to...

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