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Packaged Facts: 4 Ways Grocers can Improve Outreach to Affluent Food Shoppers

The food culture and buying habits of affluent food shoppers (the 42 million food shoppers in the U.S. with household incomes of $150,000 or more) cause them to have a disproportionate impact on the bottom line of brick-and-mortar supermarkets and grocery stores. Affluent food shoppers are more prone than other food shoppers to shy away from conventional shelf-stable packaged foods and are more likely to spend their money and time on buying and experiencing higher margin store perimeter products and services.

In the market research report Affluent Food Shoppers, Packaged Fact identifies four key ways that U.S. grocers can better attract and meet the needs of this important consumer segment...

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