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This Week in Retail: Enter the Dog Days

Goodbye July—hello August. The dog days of summer are here as we enter the lazy hazy final crazy days of the season.  

August is often referred to as the “Sunday of summer” and that perspective could bode well for retail sales as consumers seek to soak up the last few weeks of sunshine and outdoor activity before the school year resumes and the weather begins to transition again.

Beef is killing the retail game in recent weeks, taking the top weekly spot for protein feature volume during the entire month of July. Currently, beef ads account for 27 percent of circular real estate, beating out second placed seafood at 23 percent. Steak features make up about half...

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