Monetizing the Munchies: How Legal Marijuana Use is Affecting the U.S. Snacking Industry
In the U.S., interest in cannabis is growing—and laws are shifting to meet consumer demands. Most recently, the Illinois legislature approved recreational marijuana use for adults, with sales of cannabis products containing the psychoactive element, THC, anticipated to start in January 2020. With Illinois soon entering the mix, marijuana will be legal in 11 states and Washington DC, despite still being federally illegal.
The increased legalization of cannabis in the U.S. presents big opportunities for the American food and beverage market—particularly for the snack and confectionery category...
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