This Week in Retail: The Memorial Day Rundown
It’s finally here, the unofficial start to summer and the very official start to the grilling season. In the week leading up to Memorial Day weekend, the beef category claims the top spot for protein feature volume at 27 percent, followed by seafood at just under 26 percent.
Chicken managed to knock out pork for the number three spot with 22.5 percent of ad space, leaving pork with 18 percent. Cheaper grilling items like thighs and drumsticks helped boost chicken featuring volume this week. Meanwhile, the beef segment presents the ultimate showdown between ground beef and steak. In the pork complex, we see an increase in pork chop featuring, up nearly 8 percent week over week.
Taking a closer look at the beef complex, Urner Barry’s weekly retail beef index is right on par with the 3-year average at $5.85 per pound. This is down from the previous week’s index of $6.47 per pound. Ground beef features are modestly lower year over year at an average...
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