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UB Executive Conference: Deli is Driving Force Behind Grocery Perimeter Growth For Good Reasons

Sarah Schmansky is Vice President of Nielsen’s Fresh and H&W Growth and Strategy Teams, and a much-anticipated presenter at this year’s Executive Conference. The focus of her presentation was centered around the evolution of retail foodservice, with deli being a major component of that.

Nielsen data shows that in-store growth is coming from the perimeter of the store. Schmansky says “Deli is driving that growth.” And for good reason. Consumers are increasingly valuing their time and their health and wellness, and the deli foodservice component often checks both of those boxes.

Additionally, healthy growth is seen at the meat case and elsewhere in the perimeter. Deli is main driver of total fresh department growth. Deli foodservice, specifically, holds the dominant share...

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