UB Executive Conference: Keynote Rob Lynch of Arby’s Says “Persevere with Pride”
“We Have the Meats” is the #1 recognized tagline in QSR today—and Rob Lynch is the man behind that marketing strategy.
Rob Lynch is President at Arby’s and this year’s keynote speaker at Urner Barry’s Executive Conference.
When Rob first joined the company, Arby’s wasn’t the force it is today. But then CEO of Arby’s Paul Brown told him in their initial meeting, “Were going to change the entire company, or die trying.”
It’s safe to say, they succeeded. The company has seen incredible growth in just the last five years, making countless headlines and unforgettable impressions while...
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