U.S. Consumers' Awareness of Buying Local Increases
While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
As a result, tags boasting “locally made,” images of farmers in their orchards from “upstate,” and QR codes inviting consumers to learn more about the farm their chosen steak is from are just a few ways manufacturers and retailers are appealing to budding consumer interests. And in a recent Nielsen study, buying local had the highest awareness among U.S. consumers, topping the charts at...
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