St. Patrick's Day is the Highest Grossing Day of the Year for U.S. Bars and Restaurants
While St. Patrick’s Day is known for an array of things ranging from four-leaf clovers to leprechauns and all things green, it’s also a holiday that’s most frequently associated with alcohol consumption among the 21+ crowd in the U.S. And when we look at the data, we see that St. Patrick’s Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
According to a recent Nielsen CGA analysis, St. Patrick’s Day is the highest grossing day of the year for U.S. bars and restaurants. In 2018, compared with the average day, beer sales grew 174% on St. Patrick’s Day, and spirits sales rose 153%. In fact, one-third of 15,000 U.S. consumers surveyed through Nielsen CGA’s on-premise user survey (OPUS) said they visit a ...
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