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Alternative Cuts of U.S. Beef Focus of Retail, Restaurant Promotions in Taiwan

Encouraging restaurants and retailers in Taiwan to use alternative cuts of U.S. beef, USMEF collaborated with Taiwan Fresh Supermarket (TFS) and the Texas Roadhouse restaurant chain in a series of promotional activities and product tastings. The efforts, funded by the Beef Checkoff Program, were designed to maintain the competitiveness of U.S. beef in the Taiwanese market by providing consumers, foodservice operators and importers with information on available products.

“Taiwanese consumers have adopted more beef in their diets over the past couple of decades, but their knowledge of beef remains relatively limited,” explained Davis Wu, USMEF director in Taiwan. “People are used to purchasing meat with a tender texture and rich marbling, such as ...

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