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Tyson Fresh Meats and IdentiGEN Collaborate to Trace Beef Using DNA Technology

Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, Inc. (NYSE: TSN), is collaborating with IdentiGEN to use DNA technology to trace beef back to the individual animal of origin. IdentiGEN’s signature DNA TraceBack® system will be a key tool to trace the cattle raised for Tyson’s Open Prairie® Natural Angus Beef.

A DNA sample from cattle entering the Open Prairie program will be used to trace the origin of individual cuts of beef as they move through the supply chain. The DNA TraceBack process is intended to assure customers that the Open Prairie beef products they buy were sourced from ranches where the cattle were raised to meet specific requirements, such as no antibiotics ever and no added hormones.

“This is about meeting growing demand for more transparency about how food is produced,” said Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats. “Through DNA TraceBack, we’re providing ...

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