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Chipotle Rewards Launches by Giving Fans a Quarter of a Million Dollars on Venmo

Chipotle Mexican Grill (NYSE: CMG), announced today the national launch of its highly anticipated loyalty program, Chipotle Rewards. To show people how good it feels to get rewarded, Chipotle is using Venmo payouts to give away up to a quarter of a million dollars, to approximately 25,000 Chipotle fans per day, from now through March 15, 2019.

This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen the relationship with its community. To start earning free Chipotle with Chipotle Rewards, people can sign up in the Chipotle app or at Chipotle.com/Rewards. Those who enroll will earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in ...

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