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National Pork Board Names Norman Bessac as Vice President of International Marketing

The National Pork Board today named Norman Bessac as its new Vice President of International Marketing. Bessac is currently director of international sales for Tyson Fresh Meats, a position he has held since 2016.

Bessac has spent his entire career in international sales and marketing, business development, customer communications and consumer insights roles in the fresh meat industry. Prior to Tyson, Bessac served as the vice president of international pork sales and marketing at Cargill Meat Solutions in Wichita, Kansas.

“The marketing and promotion of U.S. pork has never been more critical for America’s pork producers,” said Bill Luckey, chair of the Pork Checkoff’s International Marketing committee and a pig farmer from Columbus, Nebraska. “Given today’s challenging international marketing environment, Norman’s extensive knowledge of ...

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