Modern Retailers are Meeting Multichannel Consumer Demands
As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according to the annual State of Retailing Online study released today by the National Retail Federation and Forrester.
“Retailers are evolving with customers’ shopping behaviors by creating a seamless shopping experience online and in store,” NRF Vice President of Research Development and Industry Analysis Mark Mathews said. “From pop-up stores to social marketing, retailers are finding innovative ways to engage and acquire new customers.”
Retailers clearly see the value of physical stores, particularly as ecommerce costs are increasing. More than half of surveyed retailers confirm they will ...
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