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Watch the Throne: BK Challenges KFC over Chicken Crown

Burger King launched their new Grilled Chicken Sandwich today and, true to form, are taking a potshot at another QSR giant with their initial marketing initiative.
 
Previous campaigns have taken aim at fellow burger restaurants. The Whopper Detour pulled customers away from McDonald's by offering a 1 cent Whopper to consumers physically near McDonald's and found massive success. A print ad campaign from last April went into the backyards of mansions once owned by McDonald's executives to show...

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