Technomic Finds Sustainability Concerns and Alternative Proteins Shift Dynamic for Beef and Pork
Beef and pork have long been staples of Americans’ plates but with growing sustainability and health concerns, shifts are taking place in this category. Technomic’s 2019 Center of the Plate: Beef and Pork Consumer Trend Report explores how the rise of popularity in alternative proteins and the transparency of animal treatment are affecting consumers’ preferences.
“While demand for beef and pork still remains strong, consumers report a slight decline in consumption of these proteins over the past two years due to the growth in health and sustainability concerns,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adjusting to consumers’ evolving approach to beef and pork consumption will be vital to growing sales. Focus should be placed on innovative and ...
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