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This Week in Retail: Aggressive Features Grab Busy Consumers’ Attention

This week in retail, beef features claim the number one spot with 23 percent, followed closely by seafood and pork, both just shy of 23 percent. Chicken ads account for 19 percent of total protein volume. Turkey features have risen to account for 7 percent of total protein volume, compared to 5 percent the previous week and just 3 percent the week before that. 

Frozen turkeys make up 51 percent of total turkey ads this week—up from 29 percent the previous week.  Feature prices for frozen turkey range from 91 cents per pound to $1.02 on average.

Elsewhere in the meat case, busy shoppers can pick up 80% lean ground beef at cheaper prices than a year ago. Averaging $3.19 per pound this week, ground beef is 12 percent lower YOY. Additionally, more roasts are finding their way into shopping carts as the weather gets increasingly cold. The roast complex averages $4.77 per pound this week, 24 cents per pound over a year ago.

Meanwhile, pork roasts average just... 

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