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This Week in Retail: Which Retail Items Saw the Biggest YOY Drop in Feature Price?

This week in retail, beef ads decidedly claim the top spot among proteins in terms of volume share, grabbing 25.3 percent of circular space. In the number two spot, seafood just barely edges out chicken’s 22 percent share with 22.7 percent. Pork claims 22 percent of ad space. Notably, egg feature volume has been a bit higher the last two weeks, with 4 percent or more.

Looking at the meat case, the biggest year over year retail feature price drops are found in chicken leg quarters, bottom round roasts and—frozen turkeys. That’s right. It’s happening. November kicks off next week and grocers are getting a jump on the month’s key sale items.

For now, premium frozen turkeys are featured in the Northeast region at an average $0.89 per pound, which is down from $1.49 per pound a year ago. Store brand turkeys run as low as $0.57 per pound, compared to the average a year ago of $0.99.

Chicken leg quarters are offered at just $0.64 per pound on average, down 51 percent from last year at this time! This is the largest YOY percent drop for any retail item in our sampling... 

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