Canadian C-Stores Will Bring Quality into Focus to Drive Foodservice Sales
As Canadians continuously seek out convenient meal solutions, foodservice remains an area ripe with opportunity for convenience stores. C-stores already have the benefit of convenience and reasonable pricing but there is more to the picture for today’s consumers. Technomic’s 2018 Canadian Convenience-Store Foodservice Consumer Trend Report highlights ways that c-stores can round out their value equation by putting more emphasis on quality, customer service and ambiance to keep up with consumers’ needs and maintain share of sales.
“To fully capitalize on foodservice opportunities, brands must address consumers’ lingering concerns about the quality and freshness of prepared foods and beverages at c-stores,” explains Charles Winship, senior research analyst of consumer insights at Technomic. “The most reliable way for c-stores to convey quality and freshness is by utilizing real ingredients and leveraging transparency so consumers know how, when and where items are prepared.”
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