This Week in Retail: Ad Prices for Beef Most Attractive in Years
Beef prices have ridden an often-unpredictable roller coaster over the years. Swings in the wholesale market due to drought and other market factors over time eventually make their way to retail, though often more subtle and slowly. However, as consumers are continuously forced to adjust their budgets for beef, we’ve seemingly become more sensitive to fluctuations. So, when feature prices reach the lowest levels seen in years—consumers take note.
In 2013, the average weekly beef retail feature index price for the year was $4.89 per pound—and that was the last time it’s been below the $5 mark ever since. The market rose steadily through 2015 and 2016 before starting to soften...
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