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Food Retail Study Determines Transparency Yields Greater Brand Loyalty

ARLINGTON, VA/CHICAGO – A new report released from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75 percent are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. When shoppers were asked the same question in 2016 in a similar study by Label Insight, just 39 percent agreed they would switch brands.

FMI, with support from Label Insight, developed this report with the goal of defining what transparency ...

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